Ideation:

 Improving Access to Liked Products on PDP

To explore ways to enhance the user experience on product detail pages (PDP), I conducted research on how users prefer to interact with their liked products while browsing. The goal was to identify opportunities to make saved items more accessible, supporting better decision-making without disrupting the shopping flow.

Through user research and competitive analysis, I examined how existing platforms handle liked products and identified pain points that could be addressed. This ideation phase focused on thinking of  solutions that seamlessly integrate liked products into the PDP experience, making it easier for users to compare, revisit, and purchase their favorites.

Research:

 Enhancing the Visibility of Liked Products on PDP

To better understand user needs and preferences, I conducted research on how users want to interact with their liked products while browsing a product detail page (PDP). The goal was to identify pain points and opportunities that would improve the overall shopping experience.

My approach involved:

• User Research: Investigating how customers engage with liked products and what features they expect.
• Competitive Analysis: Analyzing existing e-commerce platforms to see how they handle liked products within the PDP experience.
• Problem Identification: Pinpointing friction points and opportunities for a more seamless browsing and decision-making process.

Through this research, I gathered insights that informed potential design solutions, focusing on facilitating easy access to liked products without disrupting the browsing flow. This ideation phase laid the foundation for developing user-friendly features that enhance engagement and conversion rates.

Target Audience:

Since Bauhaus already have a target user I figured I would stick with it.

Inspiration and Competitor Apps:

While exploring other websites, I found inspiration in terms of unique features and gained insight into how the structure and user interface could be designed.

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