Guide page- Bauhaus
Ideation:
Improving the Bauhaus Guide Page:
The goal of this project is to create an enhanced guide page for Bauhaus customers. The vision is to design a space where customers can find inspiration, explore practical guides, and read informative articles. This guide page will not only enrich the customer experience but also provide strategic benefits to the company by fostering customer engagement, building brand loyalty, and driving sales through curated content.
Let me know if you’d like me to refine it further or expand on any aspect!
Research:
Research and Inspiration for the Bauhaus Guide Page:
To create a guide page that truly resonates with Bauhaus customers, I conducted thorough research, exploring successful e-commerce websites and platforms like Dribbble for design inspiration. Throughout the process, I consistently asked myself:
- What do customers want and need?
- How can we keep them engaged on the page?
- How can this guide page drive value for Bauhaus?
By analyzing industry leaders and creative design solutions, I identified features that enhance user experience and align with Bauhaus’s business goals. The focus is on creating an intuitive, inspiring, and helpful platform where customers can easily find ideas, learn through guides and articles, and seamlessly discover products that suit their projects.
This approach not only enriches the customer journey but also benefits Bauhaus by increasing dwell time, fostering brand loyalty, and driving product sales through content-driven discovery.
Design
Guide Homepage Structure for Bauhaus
The homepage of the guide serves as the entry point for customers to explore relevant content. The design focuses on easy navigation and personalization to keep users engaged and help them quickly find what they’re looking for.
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Category-Based Filtering:Customers start by selecting a main category (e.g., Gardening, Interior Design, DIY Projects, Tools & Equipment).
- Only the categories are visible at first, creating a clean and inviting interface.
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Dynamic Tag Navbar:
- Once a category is selected, a secondary navbar appears with relevant tags (e.g., for "Gardening": Plant Care, Outdoor, indoor etc.
- This two-step filtering makes the experience feel intuitive and prevents information overload.
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Curated Content Display:
- After filtering, articles and guides appear, tailored to the customer's selections.
- Content previews include engaging titles, high-quality images.
Article & Guide Page Experience for Bauhaus
When customers click on an article, they’re taken to an immersive guide designed to inspire, educate, and seamlessly connect them with the products they need.
Guide Content Layout:
- Content
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Tips & "Good to Know" Sections: Highlight useful insights, safety precautions, and expert advice relevant to the project.
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Step-by-Step Instructions: Break the project into clear steps, each paired with short, easy-to-follow video clips for visual guidance.
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Material & Product Integration:
- Direct links to Bauhaus products.
- "See Material" Button: Clicking this opens a slide-in panel with:
- A checklist of required materials (with quantities)..
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Let customers add recommended products to their cart directly from the slide in.
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Shows products that other customers bought for similar projects, adding social proof and helpful suggestions.
This setup not only makes the experience enjoyable and practical but also encourages product discovery and conversions, as users can instantly add materials to their cart while learning.
Get in Touch
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